Beyond Cambridge, the landscape flattens as you head toward the fenlands. Pretty villages dot the landscape, and you might wonder there’s anything but agriculture in this bucolic environment.
Out in the fens, something is stirring. Bury St Edmunds is a pleasant town in East Anglia, but even here there is a vibrant business community, and that inevitably generates demand for car services.
How important are you to your local community? If you’re in a big city, chances are you’re just one of a number of operators – and your customers know they always have a choice.
This time last year, we’d not heard of the company. But some time in the next 12 months it will overtake Addison Lee’s 4,500-strongh fleet and top the ProDriver 100 as Britain’s largest private hire operator. How did that happen? And just how much of a game-changer will Veezu turn out to be?