Of all our 2013 Professional Driver QSi Award Winners, the one that came from left field was White 7. Taking its name from the white BMW 7-Series that form the core of its fleet, the company’s highly original approach to a market niche deservedly won it the Gold award for Marketing.
The company simply stood out from the crowd thanks to its highly original approach. Based in rural Shropshire, White 7 has built its business around weddings and special events – such as five-star dining experiences, as well as providing executive chauffeuring services for local businesses.
Keeping work and life in balance usually requires a bit of separation. But for Caroline and David Pryor, the brother-and-sister team who run the Oxfordshire private hire and taxi firm that bears their family name, just going to work every day must feels a little strange.
That’s because the busy office in Didcot that houses Pryor’s business was the family home in which they grew up in the 1960s and ‘70s, while their father Basil built the business into the dominant taxi firm in the town. So the controllers sit in what used to be the living room, while accounts are handled in what was once the family kitchen. Management offices upstairs were once bedrooms. Valeters busily clean the company fleet of gleaming silver Mercedes-Benz E-Classes on the site of the garden where David and Caroline played as children.
Manchester Airport, 11 o’clock in the morning. Outside the bustling Terminal 1, a strip of vacant parking lot is starting to fill up. Through the barrier comes a steady flow of Mercedes E-classes, all of them silver, with the flow interrupted by the occasional Viano or black S-Class.
By 11.30, the strip is full - every one of the 50 available spaces is filled with a car bearing the three-pointed star. And they’re still coming in, parking in line on the other side of the narrow car park. “We’ve got 63 pick-ups this morning,” says Steve Leather (pictured), who’s made the trip down the M56 from Runcorn to show Professional Driver the slick operation that’s unfolding before us.