New diesel to launch Infiniti chauffeur assault

PD-Infiniti-M30dInfiniti is gearing up for a major assault on the chauffeur market with the launch this month of diesel-engined versions of the impressive new M saloon.

Infiniti UK head of corporate sales Simon Dyer said the company was working on a chauffeur programme, which would cover both the M30d and the FX30d crossover. And the programme could include the big QX SUV, due for launch next year.

Prices for the M30d, Infiniti's first-ever diesel saloon, will start at £36,750, rising to above £46,000 for a fully loaded Premium S model. The 235bhp V6 diesel was developed specially for Europe, and the up-market versions of the rear-wheel drive saloon feature four-wheel steering for precise handling.

The 3.0-litre V6 piezo-injection diesel has 550Nm of torque and CO2 emissions of 199g/km. The M30d is available in five trim levels. Premium trim is expected to be the most popular, and includes safety technologies such as Blind Spot Intervention, a system which registers nearby vehicles and helps ensure the Infiniti cannot stray into their path.

M30d is pitched against the likes of Mercedes E-class and BMW’s 5-series Grand Touring. It’s roomy in the back and has a very large boot with 450 litres of space. Features also include include Active Noise Control and Forest Air, an innovative climate control system designed to promote alertness and relieve stress.

The M30d accelerates from 0-62 mph in 6.9sec and has a top speed electronically limited to 155 mph. Fuel consumption on the combined cycle is 37.7mpg. An 80-litre fuel tank offers the potential for an 800-mile plus cruising range. It has a seven-speed auto gearbox as standard. The M30d falls into Band J for Vehicle Excise Duty, for a standard tax rate as of April 2010 of £235 a year.

Infiniti is also better placed to reach the London chauffeur market with the opening of its new Central London dealership. The boutique-style, 203sq m three-car Infiniti Centre at 77 Piccadilly is the second retail outlet to be opened in the British Isles during the past 12 months with distribution partner Rymco UK, after the unveiling of the inaugural Centre in Reading.

The Central London premises will be complemented further next year by two stand-alone Centres in Chiswick and Hatfield, in addition to Leeds and Stockport opening in the North of England. These follow bespoke Birmingham and Glasgow sites that will commence sales later this year.

Infiniti is the prestige brand of Nissan and has been operating in other major markets, including the US, since the late 1980s. It was launched in Europe in 2008.

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