Ecoigo boss Todary returns with new Green London venture
Ecoigo founder Daniel Todary is back in business with a new eco-chauffeur venture, just weeks after his former company went into receivership and was bought by Addison Lee subsidiary WestOne Cars.
Todary has now launched Green London, backed by family investors, and has managed to re-acquire both the old Ecoigo office and most of the old Ecoigo Toyota Prius fleet – which WestOne had returned to the finance company. Twelve former Ecoigo staff members have also joined up with Todary again.
Green London would be “the greenest car provider in London”, said Todary. He said the company’s slogan was: “It’s not about the destination, it’s about the journey”, adding: “You’re not just getting a service from us - you’re contributing to good causes too.”
Green London will operate an all-hybrid fleet of mainly Toyota Prius and Prius+ models, with some Mercedes-Benz E300 Bluetec Hybrids just being delivered. The company offers extensive carbon offsetting through reforestation schemes run by the World Land Trust, as well as supporting a number of London urban regeneration schemes through an organisation called Progress.
As with Ecoigo, Green London is pitched at corporate clients, and Todary said a lot of former customers were coming back to the new company. “We’ve taken on many of our old drivers,” he said. The company is launching with 77 cars and has plans to grow its fleet. All cars are fitted with wifi, Todary added.
Todary blamed banks for the collapse of Ecoigo, claiming they called in receivers even though he had offered to pay off an outstanding debt in full. He described the experience as “a cautionary tale”, adding he was feeling “stronger and more determined than ever” to make a success of Green London.
Ecoigo was established in 2006 and turned over £4.6 million last year. Shortly before receivers were called in, it had ordered a Tesla Model S battery-electric car. Todary had talked of aggressive expansion plans for 2014, intending to grow sales by 70%.