Quintessentially Driven chooses Quattroporte
Quintessentially Driven has chosen the new Quattroporte to be the flagship of its prestigious fleet. whisking clients between London’s top shopping destinations, hotels, restaurants and nightspots.
The first four cars will enter service this month with others set to follow in the next twelve months. Maserati adverts will feature prominently on the Quintessentially Driven website as part of the relationship.
Maserati will give the company’s chauffeurs special training on its current product range. As important brand advocates the drivers will be able to offer interested clients the opportunity to try a Maserati for themselves.
Chauffeurs will distribute individually numbered credit card-style handouts to prospective customers, inviting them to test drive any car in the Maserati range. The card will contain the contact details of a concierge who will make the necessary arrangements.
Peter Denton, Region Manager Maserati North Europe, said: “We are very excited about this new relationship; both Maserati and Quintessentially Driven are like-minded brands who pride themselves on delivering the ultimate in luxurious products.”