Veezu rolls out new booking app to Cardiff operation
Emerging private hire giant Veezu has rolled out its new booking app in Cardiff. The app gives the company’s Dragon Taxis subsidiary a major weapon against Uber, which was granted a licence to operate in the Welsh capital this week.
The "three-tap app" booking service has already been rolled out at Veezu’s Amber Cars subsidiary in Leeds and its A2B Radio Cars operation in Solihull. In Leeds, 44% of bookings are made through the app, with a further 12% through the internet and an interactive voice response system.
In the first week of December, 38,000 bookings were made through Amber Cars’ app, and fewer than half of Amber’s customers now book over the phone.
Veezu is ranked number 2 in the ProDriver 100, with 2,300 cars in Leeds, Birmingham and South Wales, and further acquisitions are planned for “early 2016”, according to Veezu chief executive Paul Ragan (pictured above).
He said the arrival of Uber in Cardiff would be “welcomed and not feared”, adding: “For those forward-thinking taxi firms who have already invested in cloud-based dispatch software and mobile app technology, Uber, and other application-only businesses, are playing a pivotal role in raising awareness of booking a taxi via an app, which must be seen as a positive”
The Veezu app is available for Android and Apple devices, and has been developed over four years at a cost of £1m Customers can book a taxi in three taps of the screen, and can pay by cash or card. Once a taxi has been booked, customers can track its location on the map, and get an estimated arrival time. Unlike Uber, there will be no “surge pricing” with the Dragon Taxis app.
Ragan said: “In today’s mobile-centric world, it’s important that we cater to the wants and needs of all our customers as the taxi and private hire industry goes through a period of change. This means that more traditional methods of booking a taxi are not necessarily the way that all of our customers want to use our services.”
Veezu has seen rapid growth since its inception with turnover increasing from £1 million in its first year to £20 million in 2015.