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Addison Lee cuts London off-peak and weekend fares to counter Uber’s ‘surge pricing’

Addison Lee has taken the fight to Uber by reducing its off-peak and weekend fares by a third. The price cuts are the leading London operator’s response to Uber’s “surge pricing” which sees massive price hikes at peak times.

The Addison Lee move follows its 40% growth in app bookings in 2015, and its busiest ever Christmas with app-booked journeys up by 44%.

Addison Lee chief executive officer Andy Boland said: “Reducing our off peak and weekend fares by a third will make a big difference to our passengers. It will not only save them money but significantly increase bookings during the day. This is fantastic news for Londoners because we now offer one of the most competitively priced minicab services along with the best drivers, the best cars and the best customer service in town.”

During December, Addison Lee carried out detailed research with its customers, which highlighted the demand for reduced off peak and weekend fares. Passengers said this service would considerably increase their use of Addison Lee because they were sick of paying vastly inflated surge prices from entrants during the weekend. Boland added: “What Addison Lee is doing is reversing the surge and then some. We are offering great prices combined with the industry’s most highly trained drivers and a premium service.”

Addison Lee said passengers would always be given an up-front fixed price before they get into the vehicle. The offer will apply to all journeys made during weekdays between midnight and 5am, 9am-5pm, and 7pm-9pm, as well as all weekend. Bookings can be made through the Addison Lee app or by phone. This offer excludes account bookings. 

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