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Uber adds advance booking service in London

Taxi app Uber is introducing a pre-book facility in London that will allow customers to book journeys up to 30 days in advance.

Until now, passengers could order a car only when they were ready to ride. Passengers may still be charged a higher "surge price" at the time of their scheduled ride if there is high demand for Uber vehicles on the day. Passengers will also have the option to cancel a booking if it is too expensive.

The feature will be enabled for business users in London first, with other Londoners getting access over the next two weeks.

It is unclear how Uber plans to adapt its technology, which is based totally around on-demand bookings, where the customer clicks on the car icon on the app when he or she wants to travel.

Uber has been testing “scheduled rides” in Seattle since June and now operates a pre-booked service in several US cities. Uber is also testing a travelcard-style option in cities such as San Francisco and Miami, which lets customers buy access to cheaper fares.

Uber revealed last week that it had made a pre-tax loss of $520m (£394m) in its last quarter, bringing its total loss to date to $4bn over its seven year history.

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