Europcar takeover will build Brunel into global mobility brand
European car rental giant Europcar Group has bought London-based private hire and chauffeur operator Brunel for an undisclosed sum.
The move makes Europcar the latest multinational corporation to invest in the taxi sector, and it plans to develop the Brunel brand into key strategic part of the mobility services it offers.
Brunel chief executive Anthony Edwards is staying on as head of the company founded by his father, the late Bill Edwards, more than 30 years ago. Brunel primarily serves corporate clients, including investment banks, law, advisory firms and financial institutions.
Anthony Edwards said: “Over the past 30 years, Brunel has built a strong reputation based on our high quality of service but also on our ability to capitalise on new technology. We are very excited about the opportunities of being part of the Europcar Group can provide us in order to accelerate our development.” One immediate advantage will be access to Europcar’s extensive global vehicle sourcing, allowing Brunel to buy new vehicles at substantial discounts
The acquisition marks another step in Europcar’s strategy to build a broad range of mobility services, in addition to its core car hire business. It has offered a chauffeur-driven service for several years.
Brunel offers specific added-value services for roadshows and event management. These services are also available worldwide through a global network of partners in 75 countries, covering 480 cities. Europcar will use its global offices to help proote Brunel’s services.
Fabrizio Ruggiero, Europcar Group head of mobility, said: “This is another important step in Europcar’s path to be a key mobility provider. The addition of a ride-hailing business and executive driver service that has an excellent reputation both in the UK and worldwide means we can give our clients even greater choice for their travel needs providing us with a strong competitive advantage. We were particularly attracted by Brunel’s mobility applications, their high quality service and their operational excellence.”
Europcar is active in more than 140 countries. In addition to the Europcar rental brand, the company offers low-cost vehicle rentals under the InterRent brand, and the group has made strategic investments in tech-driven mobility start-ups such as Ubeeqo and E-Car Club.