Matt B Magenta 152Matt Borland (Sales Director) - Magenta Technology


Magenta Technology is sponsoring the Private Hire Company (81+ vehicles) award.

Through its Echo platform, Magenta offers a market leading private hire and taxi dispatch software package. Echo is a complete operational platform with a dynamic real-time scheduling and dispatch engine that enables private hire companies to enhance revenues whilst reducing operational costs. Echo contains an innovative Intelligent Auto Allocation module which breaks away from the traditional manual creation of queues, zones or plots, instead operating a more advanced logic, uniquely enabling customers to operate such functionality with real-time traffic information and facilitating long term scheduling.  Echo provides immediate, accurate job distribution and has been shown to automatically dispatch up to 97% of jobs and enables the number of dispatchers on duty to be reduced by up to 40%. 

Through the provision of user friendly, white labelled mobile apps, Echo enables customers to increase bookings and improve retention rates. Echo is integrated with a range of third party aggregators and booking platforms and has a dedicated development team providing a roadmap of future enhancements.

Quite simply Echo’s advanced features deliver bottom line results. Combined with resulting improved customer service, customers enjoy a significant competitive advantage over their competitors.

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