Phoenix adds Drivr app, plans major boost in jobs and turnover
Northumberland-based Phoenix Taxis is planning to £1 million over the next two years in new technology that will improve passenger safety and experience and help the businesses grow.
Phoeix Taxis has bought the Drivr system, an award-winning app-based technology that allows customers to order and pay for a cab online via a mobile device and track the vehicle throughout the entire journey. The move will see the company increase its turnover by 50% in the next two years and create 350 jobs in the next three.
Phoenix Taxis, winner of a Professional Driver Gold QSi Award last year, runs a fleet of around 180 cars, including more than 20 electric Nissan Leafs and a large number of Toyota hybrids. Phoenix also runs a Lexus GS300h Hybrid and two Tesla Model S electric cars, with plans to add a further eight Teslas by the end of the year.
Managing director Alex Hurst said: “This is a very exciting time for us. Drivr has provided us with a huge vote of confidence by teaming up with us and our selected partners in an exclusive partnership agreement for the whole of the North East of England.
“We know that excellent service is fundamental to the success of our business. The Private Hire dispatch and App industry has been revolutionised in recent years; this significant investment with Drivr makes perfect sense so we can continue to provide a superior and unique service to our growing customer base.”
Phoenix Taxis currently employs 52 people directly at its headquarters in Blyth, and has more than 300 drivers on its books. It is expected that the investment will lead to creating jobs for a further 300 taxi drivers and 50 new office staff over the next three years.
Nikolaj Køster, co-founder at Drivr, said: “Drivr is building a global network of the best taxi companies to help people get safe and convenient transport anywhere in the world. We carefully select each local partner and we’re thrilled to be working with Phoenix Taxis in the North East. The world of transport is changing rapidly and we’re particularly passionate of Phoenix push for clean electric vehicle transport.”
Phoenix has also recently invested in two £80,000 Tesla Model S premium electric cars as a luxury addition to its executive range of cars, which are currently the only ones available as a taxi in the north of England. They plan to purchase another eight over the course of 2015.