Former Tristar CEO Dean De Beer returns to chauffeur sector with TBR Global

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TBR Global Chauffeuring has appointed former Tristar CEO Dean De Beer as a non-executive director.

De Beer is credited with building Tristar into the biggest UK chauffeuring fleet. He was CEO there for 20 years and left the company in 2019, after steering the sale of the business to Addison Lee for £30 million in 2016.

In a statement, TBR said De Beer would be working closely with the directors and management team in executing TBR’s plan for 2023, as well as identifying future opportunities for growth.

Michael O’Hare, TBR Global executive chairman, said: “Having known Dean for many years, I’m thrilled that he has agreed to join the TBR team at this exciting time. I’m looking forward to utilising Dean’s extensive experience within our industry and helping to support TBR to achieve its objectives over the coming years.”

De Beer said, “I’m delighted to join the TBR team as they look to grow the business significantly over the next few years and consolidate their position as the market leaders in global chauffeur drive.”