Freenow by Lyft marks International Women’s Day with female driver bonus

Taxi app Freenow by Lyft is marking International Women’s Day 2026 with a new £500 incentive for  female London taxi drivers who join the platform this month.

The initiative aims to encourage more women to enter the black cab trade and help create a more representative and inclusive taxi industry across the capital.

Female taxi drivers in London who complete their registration with Freenow by Lyft by March 31, 2026 will receive a £500 bonus and benefit from 0% commission for their first six weeks on the app. To receive the bonus, drivers must complete 35 rides in their first 30 days for £250, and another 35 rides in the next 30 days for an additional £250.

The incentive forms part of the company’s wider commitment to supporting drivers with flexible and competitive earning opportunities. In addition to commission-free start periods, partner drivers have access to accident and sickness insurance, parental and compassionate leave, and exclusive discounts,  including EV charging savings through partnerships with OVO, BP Pulse, and Octopus Electroverse.

Danny O’Gorman, UK General Manager at Freenow by Lyft, said: “Being a black cab driver can be a rewarding and fulfilling career.  International Women’s Day serves as a vital reminder of the need for greater representation across the entire transport sector. To support this mission, we are proud to help more women enter the taxi industry by offering meaningful financial incentives alongside the unique flexibility and essential protections provided through our platform.”

“As of February 2026, there were more than 16,000 licensed cabs in London, and women account for just under 3% of London’s licensed taxi drivers. It’s vital the industry works together to make the profession more accessible and attractive to a broader range of people.”