FreeNow launches in Glasgow through Saltire Private Hire partnership

Just weeks after its acquisition by Lyft, FreeNow has launched its ride-hailing service in Glasgow. And rather than directly recruiting drivers like Uber, FreeNow has partnered with Glasgow operator Saltire Private Hire to provide its rides.

FreeNow users in Glasgow can now book rides through the FreeNow app, and that will direct the bookings to Saltire Private Hire. Journeys can either be “hailed” immediately via the app, or pre-booked up to four days in advance. Payments can be made via Apple Pay, Google Pay, PayPal, debit card, or cash.

Glasgow is the second Scottish city after Edinburgh in which FreeNow operates, and the ride-hailer said it planned further expansion into other UK cities. In London it mainly works with the black cab trade, though a private hire option is also available.

Saltire Private Hire operations manager Rob Finlayson said the move would increase earning opportunities for drivers across Glasgow and the surrounding areas. “This collaboration underscores our commitment to innovation and delivering exceptional passenger transport services in the region,” he said.

Danny O’Gorman, recently appointed as general manager of FreeNow UK, said: “Following the success of FreeNow in Edinburgh, with more than half a million taxi requests in the past three years and growing, we are pleased to announce that our app is now available to both residents and visitors in Glasgow, making it easier for people to book a ride whenever they need one.”

Last month FreeNow was acquired by Lyft, Uber’s main US rival in the ride-hailing market.