Rental specialist Sixt offers on-demand ride-hailing service in Rome via Sixt app

German car rental giant Sixt is expanding its Sixt Ride European ride-hailing service in Italy. Sixt is partnering with Rome taxi company itTaxi in Italy to offer on-demand taxi services in the Italian capital via the Sixt app.

The move signals greater convergence of the rental and taxi sectors under the “mobility” banner. Konrad Thoma, senior vice president mobility products at Sixt, said: “Residents of Rome as well as travellers to the city can now access the taxi service via the Sixtapp, which provides them with an integrated offering for their mobility at the touch of a button, seamlessly and all via one app.”

New Sixt Ride customers anywhere in the world can claim a €15 discount by typing the code STARTNOW into their App when they register.

Sixt Ride gives customers worldwide access to a comprehensive network of taxi, limousine and chauffeur services. By collaborating with regional partners, Sixt Ride provides one of the world’s largest offerings of its kind.

Customers can order taxi rides on demand or book transfers in advance in more than 250 major cities in 50 countries around the world, including US and Europe. In Italy, Sixt Ride has up until now included offerings for pre-booked transfer and limousine services.

The new collaboration with itTaxi means customers in Rome or travelling to Rome from abroad can now also hail on-demand taxis via Sixt Ride without having to worry about paying cash in the local currency or downloading local ride-hailing apps.

The service is available via the Sixt app, which provides access to more than 1 million drivers worldwide, available for ride-hailing on demand or booked in advance.

Expanding its network in Italy means Sixt is driving forward the international expansion of its mobility platform, One. This also includes products for vehicle rental, car sharing and car subscriptions.