Veezu is rebranding one of its main operating hubs, bringing the group’s corporate identity into the mainstream market for the first time.
In a major step for the company, Bristol-based V Cars is changing its name to Veezu, and it is expected that the company’s other hubs in Leeds, the West Midlands and South Wales will follow suit, creating a national brand and seeing long-standing names such as Dragon Taxis, Amber Cars, A2B Cars and Go Carz replaced with a uniform identity.
Veezu currently operates across 24 local authority licences in the UK and has more than 8,000 driver-partners on its combined books.
V Cars was acquired by Veezu in July 2017. The company has a 40-year history, and has grown through acquisitions of local private hire taxi brands such as Abbey Taxis in Bath and Chippenham, and Clifton Taxi Co and Streamline Taxis in Bristol.
Veezu CEO Nathan Bowles said: “We are firmly putting the Veezu name on the map in the south-west. The change will help simplify our business, plus create a consistency as the brand of choice for driver-partners, passengers and business accounts.
He continued: “The rebrand expands beyond a name change. It is an opportunity for us to build on hyperlocal activities to ensure we remain at the centre of our communities across Bath, Bristol, Swindon and Chippenham.”
From Monday, September 26 Veezu began rolling out an extensive marketing campaign entitled ‘smarter local rides’ as it debuts its consumer facing name in the PHV market. It will be complimented with the introduction of local community initiatives to the residents across the south-west.
Veezu was founded in 2013 and has grown through acquisition, building large regional hubs in major cities. The company is preparing to announce further acquisitions in the near future, and it is expected these will transition to Veezu branding as well.