Veezu makes makes a B-Line for Pudsey with third West Yorkshire acquisition for Amber Cars

Chris Neary Amber Cars

Veezu Group’s Leeds subsidiary Amber Cars has made another local acquisition, adding Pudsey B-Line’s 50 cars to its West Yorkshire fleet.

Amber Cars is the biggest taxi and private hire operator in Leeds, and the Pudsey B-Line fleet will now operate under the Amber brand.

Chris Neary, Amber Cars Regional Director (pictured), said: “This is great news for Pudsey B-Line drivers and their passengers. Residents and businesses will benefit from increased capacity and more ways to book journeys. Amber Cars has market-leading technology and excellent service standards.”

It means Pudsey B-Line customers will be able to book via the Amber Cars app as an alternative to the existing telephone numbers for Pudsey B-Line. Cashless payments via AirPay are also now available.

Amber Cars was also one of the first private-hire operators to introduce additional Covid-safety measures in 2020 to make journeys as safe as possible for both passengers and driver-partners. The measures include specialist cleaning regimes, trialling in-vehicle protective screens, and making available more than 270,000 face coverings to driver-partners, free of charge, for their own use while driving.

The deal to acquire Pudsey B-Line is the third acquisition by Amber Cars within 13 months. In early 2020, Gee Gee Cars of Beeston, and Premier Cars of Moortown, joined Amber Cars.