Geely to launch new EX5 EV in UK market by year-end

Chinese automaker Geely Auto Group has announced it will launch cars in the UK under the Geely brand before the end of 2025.

Geely sells vehicles in the UK via Volvo, Polestar, Farizon and LEVC brands, but now it plans to launch the Geely EX5 by Q4, 2025.

Geely Auto is setting up a UK distributor to introduce passenger car operations to the UK market. Geely Auto UK is the company’s first distributor in Europe, a mive which Geely says move signals a new, advanced phase in its globalisation strategy.

The company aims to strengthen its market share in over 80 countries, backed by a 53% increase in exports in 2024. In 2024, Geely Auto sold 2,176,567 vehicles, a 34% year-on-year increase on 2023. Group export sales of 414,522 units in 2024 were up 57% year-on-year. Geely Auto had export sales of 381,548 units, an increase of 53%.

The first Gerly model for the UK, the Geely EX5, is an all-electric C-Segment SUV, will be led by Geely Auto UK over the course of 2025. It will be the first of “a diverse range of high-quality, accessible vehicles tailored for the UK”, Geely said in a statement.

A programme of customer clinics has been held to understand the UK market and the potential of the Geely EX5.

Mike Yang, Geely Auto UK genersl manager, said: “We know the Geely EX5 is a great product with several core features that will appeal to a British audience. That’s why we chose it to be our first passenger car for sale in the UK. However, we’re aware that UK customers have unique demands.”

“For that reason, before we release the car for sale, we’re working with the experts at Lotus Engineering to make sure we have a car that’s in line with expectations,” Yang said. The Geely EX5 has undergone ride and hanfling assessment by Lotus Engineering dynamics experts on roads, the Lotus test track and a multi-post rig.