Wheely launches new chauffeur academy in London

Chauffeur platform Wheely has launched a purpose-built training academy in London. The Swiss-founded said the academy was designed to reinforce the brand’s commitment to five-star hospitality, discretion and service as demand for premium private travel accelerates.

The Wheely Chauffeur Academy is located in Hammersmith, west London, and Wheely’s company headquarters is also moving on to the site. It becomes part of a global network of academies in Dubai, New York and Paris, with more expected to open soon as the business continues its North American expansion.

The academy is designed to help every chauffeur deliver a level of service and consistency comparable to that of a five-star hotel.

Chauffeurs signing up to the Wheely platform must successfully complete a three-day training programme, which includes topics such as etiquette, situational awareness, privacy protocols, vehicle standards, driving style and communication.

To graduate, every chauffeur must pass written and practical assessments, including a vehicle inspection and grooming test. Only around one in six applicants successfully graduate, the company claims.

The programme is overseen globally by director of customer experience Laura Allen. It is led by former Royal Marines Warrant Officer and former private closed protection officer Ricky Miller, alongside Wheely’s specialists around the world, who deliver courses on a day-to-day basis.

Laura Allen said: “Exceptional service is created through thousands of small details delivered consistently, journey after journey. Our Chauffeur Academy ensures every client experiences the same exceptional standards of hospitality, discretion and professionalism, no matter when and where they travel.”

Ricky Miller, added: “Driving is only one part of being a Wheely chauffeur. The real skill lies in reading every situation, anticipating every detail and delivering exceptional service with absolute consistency.”

Wheely, headquartered n London, has served business travelers and executives for 15 years through its black car Business service, with options including First, SUV and XL.