Take Me starts national brand roll-out as Cabfind founder Jordan comes on board

Take Me has started rolling out unified Take me branding across its UK operations, starting with its Leicestershire operation, formerly called ADT.

The fast-expanding group has also added another Cheshire operator to its portfolio, with Club Class Travel of Northwich joining the group.

And experienced taxi executive Chris Jordan has also joined the management team of Take Me as strategic director. Jordan is a former director of Argyle Satellite Cars, and founded ground transport platform Cabfind in 2015.

Cabfind was subsequently sold to Cmac in 2017, after which Jordan oversaw the merger of Wirral Satellite and Argyle Taxis to create a 650-car Merseyside giant fleet. He left the company in 2020.

Take Me CEO David Hunter said: “Chris will be assisting us as we consolidate our group and roll out our national branding. On a personal level I have always looked at Chris as a trade mentor. So I’m delighted he has joined us on the journey.”

Take Me branding is now replacing the ADT logo on cars and premises of ADT, the company co-founded by Hunter and which formed the core of the plan to grow a national brand.

Previously, the ADT brand had been applied in a similar style to the Take Me “speech bubble” with ‘powered by Take Me’ below. Now the branding has been flipped, with Take Me as the main logo and ‘powered by ADT’ as a supporting line.

Hunter said the plan was to roll out the branding across all Take Me operations over the coming months. The latest company to join the group, Club Class of Northwich, brings a fleet of more than 50 cars to the group. Take Me already operates in Cheshire with Westside Taxis in nearby Crewe, and also in Stoke-on-Trent with Intercity.

Club Class Travel was originally founded in June 2009 by Nick Goulding, and has grown to become the largest taxi firm operating in the Northwich Area. Hunter said three more companies were being lined up to join Take Me in the coming weeks.