Chauffer broker service Blacklane has introduced carbon offsetting on rides across all the 250 cities and 50 countries it serves, making it the first ride service to start a global carbon-neutral program.

Blacklane offsets carbon emissions by funding a wind farm near Pune, India. Forty wind turbine generators produce electricity with no fossil fuel consumption.

“Ride services have a special obligation to take care of both passengers and the planet,” said Jens Wohltorf, CEO and co-founder of Blacklane. “Quality rides without compromising the environment benefit travellers, drivers and the world. They also align companies’ business travel needs with their sustainability goals.”

Blacklane partners with Carbon Footprint, the UK government’s provider to offset ministerial travel carbon dioxide CO2 emissions. The company calculates Blacklane’s carbon emissions based on ride distances and vehicles in Blacklane’s fleet.

“Blacklane is leading the ride services industry with its global commitment to carbon-neutral rides,” said Dr Wendy Buckley, client director at Carbon Footprint.