UVA plans 2021 ride-hailing launch with fixed prices, flexible commissions and recruitment drive

UVA Rees

Another new player is preparing to launch into the ride-hailing business, as Solihull-based UVA UK has launched a recruitment drive in the West Midlands. UVA is set to start services in a number of UK cities including Birmingham, Wolverhampton, Exeter and London in early 2021.

As part of National Apprenticeship Week, UVA (pronounced yoo-vee-ay, not Yoo-va) has created 10 new job roles for aspiring apprenticeships and young people. The new jobs include roles as team leaders, in business administration and in digital marketing.

Five new apprentices will be appointed by the end of February and will be taking on an 18-month programme to develop their skills, increase their confidence and work towards their apprenticeship qualifications with support from UVA and training provider Remit Group.

UVA has created five additional roles as part of the Government’s Kickstart Scheme, which aims to create new job placements for young people between the ages of 16-25 on either Universal Credit or at risk of long-term unemployment.

During the placements, candidates will take part in masterclasses with leading industry business partners, receive a recognised qualification on completion and have the opportunity to take on a full-time job at UVA.

UVA UK CEO Ayesha Rees (pictured) said: “The creation of these new roles is a vital part of our commitment to giving back to the local community and nurturing local young talent across the region.

“We felt a sense of responsibility to create these opportunities to make sure that emerging young talent doesn’t slip through the net, which is now more important than ever. We want to make sure that candidates get the fullest and best experience they can when placed with us so they become well-rounded, confident young people, equipped with the skills they need for the next stages of their career.”

UVA was founded by Ibrahim Aldaajani in 2019. It promises fixed-price rides without surge pricing. Drivers are charged flexible commission rates:15% up to £1,500; 12.5% from £,1500 to £1,750 and 10% on everything over £1,750.