Veezu strengthens Leeds operations as Amber acquires local competitor Gee Gee Cars

Amber Gee Gee

Veezu’s Leeds operation, Amber Cars, has increased its fleet by a further 50 cars in the city with the acquisition of Beeston-based Gee Gee Cars.

The move reinforces Amber’s position as the largest private hire operator in Leeds, taking its overall fleet to 1,250 driver partners and boosting bookings by 5,000 a week in the south Leeds area. The business will switch to the Amber Cars brand.

Amber Cars regional director Chris Neary (pictured right, with former Gee Gee Cars owner Abdul Waheed) said: “Not only will the residents of Leeds and the surrounding areas benefit from increased capacity and efficiencies, but Gee Gee Cars passengers will now be able to experience Amber Cars market-leading technology and service standards. This includes a winning combination of our booking app, advanced digital infrastructure, and professional driver-partners.”

The deal to acquire Gee Gee Cars follows the acquisition of Premier Cars, based in Moortown, earlier this year and Greengates Cars of Bradford in October 2019. Amber Cars is one of Veezu’s five UK regional hubs, each operating under established local brands: A2B Radio Cars in the West Midlands; Go Carz in Shropshire; V Cars in the south west and Dragon Taxis in south Wales.