Hyundai Motor partners with Uber to offer discounted prices on electric cars for Uber drivers

Hyundai Motor formed a strategic partnership with Uber in Europe that will offer Uber drivers discounted prices on its Ioniq Electric and Kona Electric (pictured), as well as future Hyundai electric vehicles.

The agreement is another step in Uber’s plan to become a zero-emission mobility platform by 2030. Last year it announced a similar arrangement with the Renault-Nissan alliance that will give discounted prices on cars such as the Nissan Leaf and Renault Zoe.

Uber has set a target of making 50% of its total mileage across seven European capitals by electric vehicles by 2025. These cities – Amsterdam, Berlin, Brussels, Lisbon, London, Madrid and Paris – will make up 80% of Uber’s European business by the end of 2021. Customers in these cities will be able to select a zero-emissions vehicle when booking a trip.

“Through this exciting partnership, we will utilise our leadership in electro-mobility to help Uber’s partner drivers make the switch to BEVs and help electrify their customers’ journeys in Europe,” said Michael Cole, President and CEO of Hyundai Motor Europe. “This agreement also gives Hyundai the opportunity to showcase the benefits of our Ioniq Electric and Kona Electric models to an even wider range of people, as well as contribute to decarbonisation efforts in major cities across Europe.”

Anabel Diaz, Uber Regional Manager for EMEA, said: “With our responsibilities to drivers, riders and cities in mind, we have made a series of ambitious commitments to support drivers switch to electric vehicles, and this partnership will enable us to continue this momentum. Professional drivers such as those on the Uber app will be the early mass adopters of electric vehicles, which will help to drive the mass market in the years to come.”

In the future, Hyundai and Uber intend to launch joint marketing and education plans to promote electric cars and their associated benefits to Uber’s partner drivers, as well as to offer test drives to allow drivers to experience zero-emissions vehicles first-hand.

Hyundai Motor aims to sell more than 670,000 zero-emissions vehicles annually and to be among the top three EV manufacturers globally by 2025. In 2020, more than 13% of Hyundai cars sold in Europe, or nearly 60,000 units, were zero-emission vehicles.